Social Media Unicorns Don’t Exist
But we do.
You know social media is key for your brand’s success, but here’s what we keep seeing:
“We need one (1) person to film, edit, strategise, write copy, handle influencer partnerships, run email campaigns, track analytics, engage with followers, and oh yeah—maybe convince our team to stop being awkward on camera. Also, you’ll be paid less than a Brisbane barista.”
You’re looking for a videographer, strategist, social media manager, copywriter, photographer, trend forecaster, data analyst, PR rep, and community manager… all rolled into one? Hate to break it to you, but that’s not a job description.
That’s a kidnap note.
Make it stand out.
You hire the “social media unicorn,” expecting them to be a one-person agency. At first, it’s exciting! They’re juggling everything… until they can’t. Posts get rushed, engagement drops, and your very expensive photoshoot ends up looking like a blurry hostage situation. Eventually, burnout kicks in, and before long, your unicorn quits—or worse, stays and quietly disengages.
Meanwhile, your social media presence? Running on fumes, stuck in “meh” mode, and definitely not bringing in the results you expected.
“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.”
— Squarespace